Increasingly, small local businesses are seeing great advantages of establishing a web presence. The reason for this is that it is online that their customers will be found. Too often, however, business owners have websites developed without analyzing what they are trying to accomplish. Often, most small business sites get views from both the current and potential customers. No matter whom your audience is, your local small business site should follow the following crucial steps.
Easy to Navigate
Once Visitor lands on your site, the ease with which they can navigate around your site is an essential component of their user experience. You might be having the most incredible site with amazing products, but if the customer cannot find what they are searching for with ease then it is not performing its function. It is important that you make sure that you include a visible search box and one that works.
Ensure that you have clear and precise links. Do not include links that are too small and cannot be viewed or those that require magnification to be seen.
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In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Having content that is valuable to the reader helps in boosting your small business site. As much as possible, make sure that you highlight your best content and by bringing attention to this content you will be drawing attention to the best parts of your brand.
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Create a Blog
There is no greater way of gaining more attention to your small business site that starting a blog. Your blog is your company voice that adds a large amount of personality to your business. Your site visitors will want to know that there is a real person associated with your site, a person they can interact with, talk to, share information, start conversations with and share links.
The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. Your the blog gives you the chance to write about anything including the most recent news in the industry, make important announcements as well as what you have been up to.
Reviews and Testimonials
Getting reviews or testimonials is something that is very often overlooked as being not very important, but on the contrary, it could be your business saver. Get reviews as often as possible and don’t forget to use them.
Availing the full range of contacts is an integral part in adding the credibility of the small business web yet it is often overlooked. Clearly display your physical address, phone number and email address and outline all your social media platforms. By including many contacts, you will increase your Google rankings on local listings.